# Digital marketing and CRM automation

> B2B digital marketing and CRM automation: Google Ads, Meta Ads, consent-based server-side tracking and a CRM with lead scoring. Request a campaign audit.

URL: https://secureitsolutions.ro/en/digital-marketing-automation/  
Updated: 2026-11-01  
Source: secureitsolutions.ro

**Digital Marketing and CRM Automation for B2B Companies**

Digital marketing with CRM automation means paid campaigns, accurate tracking and a CRM that captures, qualifies and routes leads automatically. Monthly management starts at €600/month + VAT.

Price: from €600/month + VAT (A one-off setup fee is added to the monthly retainer, and you pay your ad budget directly to the platforms, with no commission for us.)

## What’s included

- **Google Ads.** Search, Performance Max, Demand Gen and YouTube campaigns, structured by buyer intent, with ongoing optimization and regular reporting.
- **Meta Ads.** Facebook and Instagram campaigns built around real business objectives, with the Pixel and Conversions API for accurate measurement.
- **Server-side tracking.** Server-side GTM on your own subdomain, browser and server event deduplication, and Google Consent Mode v2 for GDPR compliance.
- **CRM and automation.** EspoCRM, HubSpot, Pipedrive, Salesforce or Zoho, with a pipeline matching your sales cycle and automated follow-up workflows.
- **Lead scoring and routing.** Automatic scoring based on source, on-site behavior and company profile, with instant routing to the right salesperson.
- **Dashboards and reports.** Leads by source, cost per lead, stage-by-stage conversion and return by channel, in Looker Studio or directly in the CRM.

## Marketing without measurement is wasted budget

Google Ads and Meta Ads algorithms optimize toward the signals they get back. If tracking is incomplete, misconfigured in the cookie banner or blocked by the browser, the platforms receive poor data and deliver poor leads. And if leads land in a shared inbox, some go cold before anyone calls them.

We fix both ends: accurate, consent-based measurement and automatic lead capture in the CRM. A single partner is accountable for the whole chain, from the first ad click to the signed contract, with no vendors shifting blame when something doesn't work.

## Packages

| Package | Best for | What's included | One-off setup |
|---|---|---|---|
| Starter | companies starting with paid ads | one channel (Google or Meta), Pixel and GTM, EspoCRM, forms with UTM tracking, monthly report | €500–€800 + VAT |
| Growth | B2B teams with 2–10 salespeople | Google and Meta, server-side GTM and Conversions API, CRM with lead scoring, dashboard | €1,000–€1,500 + VAT |
| Domination | large ad budgets, dedicated sales team | Google, Meta and LinkedIn, enterprise CRM integration, nurturing sequences, continuous testing | €1,500–€3,000 + VAT |

The monthly retainer starts at €600/month + VAT (Starter) and goes up to €2,400/month + VAT (Domination). The ad budget stays separate and is paid by you directly to the platforms, from your company account, with no markup and no commission for us. For very large ad budgets we negotiate a custom retainer.

## A CRM that doesn't lose leads

A well-configured CRM captures the lead from a form, a phone call or an ad, scores it and sends it immediately to the right person. If nobody responds in time, the system escalates.

If you want to add AI to your CRM, such as conversation summaries or automatic qualification of requests, see [AI and automation](/en/ai-automation/). For websites and custom integrations, see [software and web development](/en/software-web-development/).

We start with a free audit of your campaigns and tracking: see what is being lost and what can be recovered without increasing your budget. [Request the audit](/en/#quote).

## How we work

1. **Campaign and tracking audit.** We review your ad accounts, GA4, Pixel events and forms and show you which conversions are being lost.
2. **Technical setup.** We configure server-side tracking, consent, the CRM and forms that preserve UTM parameters.
3. **Campaign launch.** We restructure campaigns by funnel stage and prepare creatives based on your brief.
4. **Monthly optimization.** We adjust bidding and audiences based on CRM signals and send a monthly report with recommendations.

## Frequently asked questions

### What does it cost per month?

The initial setup costs €500–€3,000 + VAT, depending on the package and complexity. The monthly retainer starts at €600/month + VAT for Starter and goes up to €2,400/month + VAT for Domination. You pay your ad budget directly to Google, Meta or LinkedIn, with no markup.

### Do you guarantee campaign results?

We guarantee a correct technical setup and a transparent optimization methodology. Results depend on your offer, margins, sales cycle and competition, so we don't promise absolute numbers. With accurate tracking, however, budget decisions are made on real data.

### Which CRMs do you work with?

EspoCRM, which we install as part of the setup if you don't have a CRM yet, as well as HubSpot, Salesforce, Pipedrive, Zoho and Monday Sales. If you already have a CRM, we work with it, with no forced migration.

### Why server-side tracking?

Browser restrictions, third-party cookie blocking and ad blockers mean that some events sent only from the browser get lost. Server-side tracking, deduplicated against the Pixel, gives the platforms more complete signals for optimization. Events are only sent within the limits of the consent given by the visitor.

### Do you also do SEO or content marketing?

Content and editorial SEO are handled by our sister brand ai-advertising.eu. Here we focus on the technical side: tracking, CRM, automation, integrations and paid campaigns. We can also work alongside your existing content agency.

Get a quote: https://secureitsolutions.ro/en/#quote